Branding

A coherent message

Visual design in terms of branding is what we typically think of when we hear the word "design." Ideally, the use of typeface, color and layout should convey a message that in some way reflects the tone of the company itself: traditional or modern; convervative or whimsical; serious or relaxed. Here are a few examples.

Blackthorn

Blackthorn Enterprises is a business specializing in military and homeland security consulting. The Blackthorn name and logo were designed to pay homage to the insignia of the business owner's army unit. The tone is slightly modern but definitely serious.

Bright Futures

While working on a redesign of the Bright Futures web site, it became clear that they really didn't have a proper logo. The design I came up with is intended to reflect the lighthearted optimism of the young recipients of the Bright Futures scholarship program.

Eukairos

This client named his company based on a greek word that means "the perfect time" or "the oportune moment." The logo is designed to evoke a sense of time with the righthand swish giving the appearance of a clock dial and the extended tail on the "R" implying a hand.

Home Theater, etc.

Home Theater, etc. is a Louisiana company specializing in the sales and installation of custom high-end home entertainment systems. The design of the logo utilizes a modern sans serif typeface to set the words in a shape reminiscent of a classic film projector.

KHM

KHM are the initials of the owner of this straight-laced accounting company. Nothing too fancy, here. The idea was to project something fresh, positive and reliable. The heavy typeface brings in the reliability; the light color palate makes a positive statement; and the lowercase initials add an element of surprise.