Doug Launders

Stratgic UX Leadership

In the AI-powered future of software and UX design, the real competitive edge isn't execution — it's judgment. While AI can generate options, iterate designs, and speed development, it can't set strategic direction, define user needs, or align teams to long-term business value.

On Artificial Intelligence

I don't see AI as a threat — I see it as a lever. I've spent my career navigating tech transitions. My strength is helping teams adopt new tools while keeping clarity on vision, ethics, and user value.

Great digital products don't start with code — they start with understanding people. My background in UX and product strategy ensures we're not just building things right, but building the right things — then letting AI take it from there.

With decades of experience spanning front-end development, UX leadership, and digital strategy, I help teams focus on what truly matters — and use AI to accelerate execution, not distract from it. My value lies in identifying the right problems to solve, synthesizing across domains, and ensuring technology serves people — not the other way around.