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XDD image

XDD: the case for a
new acronym

In an industry overflowing with acronyms (UX, CX, UI, UCD), I'll make the case that Experience-Driven Design (XDD), could be the one ring to rule them all.

cognitive bias image

Cognitive bias: overcomming false beliefs

Anyone who has been around the enterprise for a while has been challenged by stakeholders who just don't think there is any good reason to do things differently. Here's some help.

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First things first: prioritizing objectives

Experience-driven design is a process that covers a lot of ground. Here's a reminder that all objectives are not created equal.

Design Principles

Leadership Principles